Billing & win-back email drafts

For review before anything is sent. Nothing goes out until approved. Sent through GHL after the TFW send check.

Highlighted [like this] = filled in per member or still to confirm. The "Update my card" and "Check my billing details" buttons still need the Skool billing link added.

1

Win-back: members who left in the last 3 months

One-off send to the ~630 who left in the last 3 months (620+ with email). GHL email, with the GHL unsubscribe link.

Subject: We'd love to have you back, {{contact.first_name}}
Preview text: Prices are going up soon. Rejoin this week and keep today's rate for life.

2

Annual renewal reminder (14 days before)

Every annual member, 14 days before renewal. Email + Skool DM. Needs renewal dates.

Subject: Your TFW membership renews on [renewal date]
Preview text: Prices are going up soon, but your rate stays the same.

3

Card declined: monthly members (with annual upsell)

Monthly members whose payment fails. Email alongside the Skool DM.

Subject: Your TFW payment didn't go through
Preview text: Update your card to keep your current rate for life.

4

Card declined: annual members

Annual members whose renewal payment fails. Email alongside the Skool DM.

Subject: Your TFW renewal didn't go through
Preview text: Update your card to keep $350/year for life.

5

Cancelled or left: ongoing win-back (monthly gets annual offer)

Anyone who cancels or leaves, going forward. Email alongside the Skool DM. Replaces the current win-back.

Subject: Sorry to see you go, {{contact.first_name}}
Preview text: Change your mind before prices go up and keep today's rate for life.

6

Your rate is locked: Standard monthly ($35/month)

All current members on Standard monthly ($35/month). Email + Skool message. Goes out when the price rise is announced.

Subject: Your TFW rate is locked in for life
Preview text: Prices are going up for new members. Yours stays at $35/month.

7

Your rate is locked: Premium monthly ($70/month)

All current members on Premium monthly ($70/month). Email + Skool message. Goes out when the price rise is announced.

Subject: Your TFW rate is locked in for life
Preview text: Prices are going up for new members. Yours stays at $70/month.

8

Your rate is locked: Annual ($350/year)

All current members on Annual ($350/year). Email + Skool message. Goes out when the price rise is announced.

Subject: Your TFW rate is locked in for life
Preview text: Prices are going up for new members. Yours stays at $350/year.

Matching Skool messages

Annual renewal reminder (14 days before)

Hi {first_name}, a quick heads-up: your annual TFW membership renews on {renewal_date} at $350/year.

Our prices are going up soon for new members. As long as your membership continues, you keep $350/year for life.

If your card has changed, please update it in your Skool billing settings before {renewal_date} so you keep your rate. Any questions, just reply here.

The TFW team

Card declined (monthly)

Hi {first_name}, your latest TFW payment didn't go through.

Our prices are going up soon. Members who stay keep their current rate of {price}/month for life, but if your membership lapses, rejoining will be at the new price.

Please update your card in your Skool billing settings to keep your rate. Prefer to pay once a year? Annual is $350, which saves you $70 and is locked for life too.

If anything's not working, just reply here and we'll help.

The TFW team

Card declined (annual)

Hi {first_name}, your TFW renewal didn't go through.

Our prices are going up soon. Renewing members keep $350/year for life, but if your membership lapses, rejoining will be at the new price.

Please update your card in your Skool billing settings to keep your rate. Any trouble, just reply here.

The TFW team

Cancelled (monthly)

Hi {first_name}, we noticed you've cancelled. You still have access until the end of your billing period.

Our prices are going up soon. If you stay, you keep $35/month for life. Or switch to annual for $350/year, which saves $70 and is locked for life too.

Could you tell us why you're leaving? One line helps us a lot.

The TFW team

Your rate is locked: Standard monthly

Hi {first_name}, we wanted you to hear it from us first: our prices are going up for new members soon.

Your rate stays at $35/month for life, as long as your membership continues. If you ever cancel and come back later, it would be $49/month.

Prefer to pay once a year? Annual is $350, which saves $70 and is locked for life too.

Thank you for being part of TFW.
The TFW team

Your rate is locked: Premium monthly

Hi {first_name}, we wanted you to hear it from us first: our prices are going up for new members soon.

Your Premium rate stays at $70/month for life, as long as your membership continues. If you ever cancel and come back later, it would be $89/month.

Thank you for being part of TFW.
The TFW team

Your rate is locked: Annual

Hi {first_name}, we wanted you to hear it from us first: our prices are going up for new members soon.

Your annual rate stays at $350/year for life, as long as you keep renewing. If you ever cancel and come back later, it would be [new annual price].

Thank you for being part of TFW.
The TFW team